MARKETING MANAGEMENT DEGREE- Atlanta Technical College

For Program Information please contact:
Grant Harris,
Chair,
Room 32
Atlanta Technical College
1560 Metropolitan Parkway
Atlanta GA 30310
404.225.4541.

gharris@atlantatech.edu

MARKETING MANAGEMENT DEGREE

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management degree with specializations in marketing administration or entrepreneurship. ACBSP accreditation requires: ACC 155, FIN 191 and elective hours are substitute for the OBI requirements.

EMPLOYMENT OPPORTUNITIES
ATC’s Career Placement Office is available to assist students in finding employment in their occupational fields. Location: Cleveland Dennard Building, Suite 128

ADMISSIONS REQUIREMENTS
* Must be 16 years of age
* Official high school or GED transcript is required to apply
* Achievement of minimum program admission scores in Reading, Language, and Math
* Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

CURRICULUM
GENERAL CORE COURSES

Curriculum
	General Core Courses	Credits
		30
Area I - Humanities
ENG 191	Composition and Rhetoric	5
ENG 193	Composition and Rhetoric II OR Introduction to Humanities	5
HUM 191
SPC 191	Fundamentals of Speech	5
Area II - Natural Sciences
MAT 191	College Algebra	5
Area III - Social Behavioral Science
ECO 191	Principles of Economics	5
PSY 191	Introduction to Psychology	5
Occupational Courses
		23
MKT 103	Business Law	5
MKT 100	Introduction to Marketing	2
MKT 101	Principles of Management	4
MSD 100	Management Principles	5
MKT 106	Fundamentals of Selling	4
SCT 100	Introduction to Microcomputers	3
Marketing Administration Specialization*
		45
ACC 101	Priniciples of Accounting I	6
MKT 108	Advertising	4
MKT 109	Visual Merchandising OR Advanced Selling	4
MKT 232
MKT 110	Entrepreneurship	8
MKT 122	Merchandising Management OR Advanced Marketing	5
MKT 228
MKT 130	Marketing Administration O.B.I I	3
MKT 131	Marketing Administration O.B.I II	3
XXX xxx	Electives	12
	OR
* OR (Entrepreneurship Specialization Courses)
		45
ACC 101	Priniciples of Accounting I	6
ACC 102	Priniciples of Accounting II	6
MKT 108	Advertising	4
MKT 110	Entrepreneurship	8
MKT 122	Merchandising Management OR Advanced Marketing OR Service Marketing	5
MKT 228
MKT 208
MKT 123	Small Business Management	5
MKT 134	Entrepreneurship O.B.I I	3
MKT 135	Entrepreneurship O.B.I II	3
XXX xxx	Electives	5

	Minimum Quarter-hour Credits Required for Graduation	98
	Minimum Program Length in Quarters	6

	Estimated Program Cost	$4,916