For Program Information please contact:
Harris Grant,
Chair,
Room 32
Atlanta Technical College
1560 Metropolitan Parkway
Atlanta GA 30310
404.225.4541.

gharris@atlantatech.edu

MARKETING MANAGEMENT DIPLOMA

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge skills, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing administration or entrepreneurship.

EMPLOYMENT OPPORTUNITIES
ATC’s Career Placement Office is available to assist students in finding employment in their occupational fields. Location: Cleveland Dennard Building, Suite 128

ADMISSIONS REQUIREMENTS
* Must be 16 years of age
* Completion of high school diploma or GED and submission of official transcript required to apply
* Achievement of minimum program admission scores in Reading, English, and Math
* Transfer of previous post secondary credits will be determined by the registrar.
Student Performance/Graduation Requirements: Students must maintain a 2.0 grade point average and complete all required courses to graduate.

CORE COURSES
Curriculum
COURSE OUTLINE
Curriculum
  General Core Courses
18
ENG 111 Business English
5
ENG 112 Business Communications
5
Area II - Social/Behavioral Science
EMP 1000 Interpersonal Relations and Professional Development
3
Area III - Natural Sciences / Mathematics
MAT 1011 Business Mathematics
5
  Essential Fundamental Occupational Courses
28
MKT 100 Introduction to Marketing
2
MKT 101 Principles of Management
4
MKT 103 Business Law
5
MKT 104 Principles of Economics
2
MKT 106 Fundamentals of Selling
4
SCT 100 Introduction to Microcomputers
3
  Marketing Administration Specialization
39
ACC 1101 Principles of Accounting I
6
MKT 108 Advertising
4
MKT 109 Visual Merchandising
4
MKT 110 Entrepreneurship
8
MKT 122 Merchandising Management
5
MKT 130 Marketing Administration O.B.I I
3
MKT 131 Marketing Administration O.B.I II
3
MKT xxx Technical Electives
6
   OR
 
  (Entrepreneurship specializations courses)
39
ACC 1101 Principles of Accounting I
6
ACC 1102 Principles of Accounting II
6
MKT 108 Advertising
4
MKT 110 Entrepreneurship
8
MKT 122 Merchandising Management
5
MKT 123 Small Business Management
5
MKT 134 Entrepreneurship O.B.I I
3
MKT xxx Technical Electives
2
   
 
  Minimum Quarter-hour Credits Required for Graduation
85
  Minimum Program Length in Quarters
5
   
 
  Estimated Program Cost
$5,135


For Program Academic Advisement Sheet Click here - Entrepreneurship

For Program Academic Advisement Sheet Click here - Marketing Administration